Astoria Co-op Grocery
Project: Video Production, Large Print Materials, Portrait Photography
The Astoria Co-op Grocery, in the Northwest corner of Oregon, asked us to produce video & print materials for their $1.5 million investment-style fundraising push, for the building of a brand-new grocery store.
We conducted interviews and captured footage to produce a long-form video, educating investors about the opportunity.
We also created a unique, 7-foot-tall "thermometer" to be hung in the current store, featuring a removable vinyl layer. As monetary goals were met, grocery staff peeled off sections of the thermometer to reveal a vibrant image underneath.
Finally, we visited several of the grocery's suppliers to take portraits and gather content for commercial use. Some of those images now hang above the store aisles as large metal prints, welcoming customers to the store. Other images have been used in monthly publications and promotional materials.